KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1335-1345

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453

BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY

Sandra Pauser, Udo Wagner

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.282-286

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, Jοãο S. Oliveira, Tommi Laukkanen, Vicky M. Story, Nahid Yazdani, Nathaniel Boso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1212

AN INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING

Ushio Dazai, Akihiro Nishihara, Takashi Okutani, Hiroyuki Tsurumi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.384

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197

IMPACTS OF RELATIONSHIP VALUE ON LOYALTY OF ONLINE GROUP-BUYING CUSTOMER IN CHINA

Ruijin Zhang, Guoxin Li, Zezhou Sun, Yuchen Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.284-301

CUSTOMER PERCEPTIONS OF RELATIONSHIP MARKETING ORIENTATION: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE COMMERCIAL BANKS IN SRI LANKA

Dhanushanthini Yoganathan, Charles Jebarajakirthy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.216-228