KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

AN INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING

Ushio Dazai, Akihiro Nishihara, Takashi Okutani, Hiroyuki Tsurumi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.384

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922