KOREASCHOLAR

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT

Svetlana De Vos, Bora Qesja, Ged Lipnickas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.438

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1335-1345

A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Feng Zeng Xu, Emily Ma, Yun Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.710-714

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

LINKING CUSTOMER SERVICE REPRESENTATIVES’ ROLE STRESS WITH JOB PERFORMANCE: THE ROLE OF ADAPTIVE SERVICE BEHAVIOR AND FEEDBACK SEEKING

HuiPing Helena Liao, Tzu Yi Lin, HsiuJu Rebecca Yen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1266-1269

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

THE MODERATING ROLE OF COMPETITIVE MARKET STRUCTURE IN THE EFFECT OF CUSTOMER EQUITY

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1036

MANAGING CUSTOMER INTEGRATION – THE CRUCIAL ROLE OF FRONTLINE EMPLOYEES

Julia Rugen, Christian Brock, Markus Blut

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1024

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564

ARE SUPER BOWL ADS A SUPER WASTE OF MONEY? THE INTERMEDIARY ROLE OF CUSTOMER EQUITY ON STOCK PRICE

Sascha Raithel, Charles R. Taylor, Stefan J. Hock

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2017-2018

CUSTOMER VALUE ANTICIPATION, PRODUCT INNOVATIVENESS, AND CUSTOMER LIFETIME VALUE: THE MODERATING ROLE OF ADVERTISING STRATEGY

Hao Zhang, Xiaoning Liang, Xiao Yu Zhao, Zhong Peng Cao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.666-677