KOREASCHOLAR

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?

Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY

Towako Sakama

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1488-1495

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.984-985

EFFECTS OF DESIGN INNOVATION ATTRIBUTES ON CUSTOMER VALUE IN DEVELOPING FASHION ITEMS USING 3D PRINTING TECHNOLOGY

Jinghe Han, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.781

ESCAPING THE SERVICESCAPE INTO A VIRTUAL REALITY – CREATING CUSTOMER VALUE THROUGH TELEPRESENCE

Daniel Zimmermann, Eva-Cosmea Fuhrmann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1469-1470

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, Jοãο S. Oliveira, Tommi Laukkanen, Vicky M. Story, Nahid Yazdani, Nathaniel Boso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1212

EFFECTS OF EXPERIENTIAL MOTIVATION AND CUSTOMER ENGAGEMENT ON CUSTOMER VALUE CREATION AND SHOPPING BEHAVIOR

Myoung-a An, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.895-896

HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Woohyun Lee, Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.638-643

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565