KOREASCHOLAR

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.449-450

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

“MY OWN DESIGN IS BETTER”：A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN

Zhiqi Dong, Shiquan Wang, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.869

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565

EFFECTS OF SMART SHOPPING ON VALUE CO-CREATION, SHOPPING EXPERIENCE, AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1025-1027

VALUE CO-CREATION AND CUSTOMER INVOLVEMENT: EMPIRICAL ANALYSIS FROM RUSSIAN PERSPECTIVES

Marina Doroshenko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1768-1769