KOREASCHOLAR

LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1270

CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.323

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524