KOREASCHOLAR

THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

Julia Eschenbacher, Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1065

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

WHAT MAKES DISINFORMATION GO THE EXTRA MILE? EXAMINING THE DARK SIDE OF VIRALITY

Christina Okoutsidou, Raoul V. Kübler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.561

DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES

Woody G. Kim, Souji Gopalakrishna Pillai

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.33-42