KOREASCHOLAR

REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY

Daniele Dalli, Virginia Vannucci

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1316

THE PSYCHOLOGY OF DATA DISCLOSURE IN IMMERSIVE PLATFORMS: RISKS, REWARDS, AND USER PERCEPTIONS

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1049

THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1036

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.720-721

IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE

Jin-A Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.712-713

BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS

William Walczak, Eric Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.655

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

COUNT DATA MODELING OF PATENT ACTIVITY IN THE HIGH-TECH INDUSTRY IN THE PRESNECE OF A TECHNOLOGY GAP

Kyung-Ah Kim, Young-Ah Kim, Peter G. Moffatt

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.650-653

EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES : USING BIG DATA TEXTMING

So-La Yoon, Hoon-Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.627-630

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA

So-La Yoon, Kijung Choi, Sejung Marina Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.567-570

AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA

Fuyume Sai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.471

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.275-276

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE

Nuraeni, Mustika Sufiati Purwanegara, Nur Budi Mulyono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.177-182