KOREASCHOLAR

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE

Nuraeni, Mustika Sufiati Purwanegara, Nur Budi Mulyono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.177-182

ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.121

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

CUSTOMERS’ EXPECTATIONS OF FAIR DATA COLLECTION AND USAGE – A MIXED METHOD APPROACH

Antje Niemann, Manfred Schwaiger, Nicole Jasmin Heß

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1546

BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450

“DON’T JUDGE A BOOK BY ITS COVER.” HOW BIG DATA CHANGES DECISION PROCESSES OF MARKETING MANAGERS.

Christoph Wortmann, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1398

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Nobuyuki Fukawa, Yanzhi Zhang, David W. Stewart, John Burkardt

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.690