KOREASCHOLAR

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

DIFFERENT EXTERNAL INFORMATION SOURCES AT PHYSICAL STORES AND THE INFLUENCE ON THE CUSTOMER BUYING DECISION PROCESS

Andreas Kessenbrock, Gerrit Cziehso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1058

NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS

Boldbaatar Gonchigjav

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.480-485

THE ROLE OF CONSUMERS’ EMOTIONS OF DELIGHT ON BOOK PURCHASE DECISION PROCESS IN AN ONLINE SETTING

Junghwa Son, Kevin Dio, Ho Park, Changju Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.202-205

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481