KOREASCHOLAR

LOCALLY-RATIONAL DEMAND MODELS

Sanghak Lee, Taegyu Hur, Greg M. Allenby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.822

THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.581-583

APPLYING PERSONA AS AN EFFECTIVE APPROACH IN HOTEL DEMAND FORCASTING

Wang Lei, Ni Xuan, Fan Ling

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.308-313

CAPTURING VALUE FROM SHARING: THE INTERPLAY AMONG INTRINSIC AND EXTRINSIC PRODUCT CUES IN PEER-TO-PEER TRANSPORTATION SHARING DEMAND

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891

THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND

Shuo Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728

OFFLINE SOCIAL INTERACTIONS AND ONLINE SHOPPING DEMAND: DOES THE KIND OF SOCIAL INTERACTIONS MATTER?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.957-958