KOREASCHOLAR

CREATING EVALUATION SYSTEM OF AI GENERATED DESIGN IN FASHION—BASED ON BRAND IMAGE BUILDING DEMAND

Hanhui Guo, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.173-175

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.172

DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM

Haoran Zhang, Alex Ivanov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.164-170

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

Seojin Stacey Lee, Joonkyung Kim, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.564

SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM

Jeawon Kim, Ji-Hee Son, Jongseok Shin, Wona Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.557

A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION

Wun-Xuan Wu, Timmy H. Tseng, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.535

THE EFFECT OF POSITIVE-FRAMING DESIGN ON ATTRIBUTE EVALUATIONS

Ziqiong Zhang, Jing Lei, Peiliang Sun, Zili Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.159-164

TOWARD A PRACTICAL INSIGHT INTO AVATAR CUSTOMER JOURNEY DESIGN IN THE METAVERSE TOURISM WORLD

Baolin Deng, Ipkin Anthony Wong, Hongbo Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.114

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY

Ruping Liu, Hao Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.2-3

EFFECTS OF DESIGN INNOVATION ATTRIBUTES ON CUSTOMER VALUE IN DEVELOPING FASHION ITEMS USING 3D PRINTING TECHNOLOGY

Jinghe Han, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.781

IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.449-450

THE INTERPLAY BETWEEN ROBOT DESIGN, CUSTOMER PERCEPTIONS AND SERVICE OUTCOMES: A FSQCA PERSPECTIVE

Hector Gonzalez-Jimenez, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.234-237

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234

“MY OWN DESIGN IS BETTER”：A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN

Zhiqi Dong, Shiquan Wang, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.869

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Aurélie Hemonnet-Goujot, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.698

HOW DOES DESIGN OF LUXURY HYBRIDS APPEAL TO CONSUMERS? A STUDY OF CONSUMERS’ INTENTIONS TO BUY WEARABLES

Mona Mrad, Marzena Nieroda, Charles Cui, Michael Solomon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.205