KOREASCHOLAR

A STUDY ON INTEGRATING DEEP IMAGE FEATURE MATCHING FOR HYPER-PERSONALIZED INTELLIGENT INTERIOR DESIGN AND PRODUCT RECOMMENDATION

Tsung-Yin Ou, Cheng-Chieh Hsia

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1167-1175

EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS

Sung Hun Bae, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1096

TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1064

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1057

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS

Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.737

DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.722

SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES

Akinori Ono, Chihiro Masuyama, Kano Toyoda, Rinko Igimi, Soma Taira, Hinata Tateno, Nanaka Watanabe

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.716

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.616-617

UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA

Li Zeng, Zhimin Chen, Chris K. Y. Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.601

THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN: THE IMPACT OF MULTISENSORY INTERACTION AND USAGE SCENARIOS

Yunhao Yang, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.434

CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.401-406

APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.284-287

CREATING EVALUATION SYSTEM OF AI GENERATED DESIGN IN FASHION—BASED ON BRAND IMAGE BUILDING DEMAND

Hanhui Guo, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.173-175

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.172

DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM

Haoran Zhang, Alex Ivanov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.164-170

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

Seojin Stacey Lee, Joonkyung Kim, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.564

SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM

Jeawon Kim, Ji-Hee Son, Jongseok Shin, Wona Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.557