KOREASCHOLAR

GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1100

OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE

Aline Delmanto, Vivian Strehlau, Cristina Helena Pinto de Mello

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1089

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.880-884

BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.770-773

EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.571

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?

Akinori Ono, Ryohei Kitazawa, Makoto Ono

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.363

DIGITAL FASHION WEEKS AND DESTINATION VISIT INTENTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.259

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE

Yuan Li, Lisa Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.399

DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT

Hsiu-Yu Teng, Cheng-Hsien Tsai, Chia-Wen Hung, Hui-Chen Hung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.174

THE ‘INSTA’ EFFECT ON THE INTENTION TO VISIT A DESTINATION: A CASE FOR CONSPICUOUS CONSUMPTION?

Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.172

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Daisy Lee, Tai Ming Wut, Calvin Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.118

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1576

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1489

REVISITING COOL PLACES: HOW DESTINATION SERVICE QUALITY AND TOURISM APP USE AFFECT PERCEIVED COOLNESS AND REVISIT INTENTION

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.962-965

THE DOWNTURN OF CHINSE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY

Pei Zhang, Min Young Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Yongdan Liu, Matthew Tingchi Liu, Ziying Mo, Kai Lam Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.526

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

THE DEVELOPMENT OF CULTURAL AND CREATIVE TORUISM: The MEASURING OF DESTINATION ATTRIBUTES ASSOICATED WITH EXPERIENCES, CULTURAL MEMORIES AND CONTATS

Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1601