KOREASCHOLAR

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

DIFFUSION AND PREVENTION OF MISBEHAVIOR IN COLLABORATIVE CONSUMPTION PLATFORM

Joonheui Bae, Dong-Mo Koo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.219

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

THE DETERMINANTS OF GROWTH AND DECLINE IN MOBILE GAME DIFFUSION

Jisu Yi, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1185-1190

ANTECEDENTS OF E-WOM INFORMATION DIFFUSION

Hayran Kim, Byeong-Joon Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.138-139

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

Haesung Whang, Ting Zhang, Sung Hwa Yong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.521-525