KOREASCHOLAR

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

HOW COUNTRY DISTANCE SHAPES THE EFFECTIVENESS OF B2B DIGITAL CONTENT MARKETING

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.188-189

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

CORPORATE HOLDINGS IN DIGITAL CURRENCIES: MARKETING MOTIVATIONS AND INVESTMENT STRATEGIES

A. Can Inci, Jack Field

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.53

DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS

Wawan Dhewanto, Salma Azzahra, Fera Yunita, Vania Nur Rizqi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1412-1421

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

EFFECTIVE PAID SEARCH ADVERTISING STRATEGIES FOR SMALL AND MEDIUM-SIZED BUSINESSES WITH LIMITED BUDGET

Sungha Jang, Alex Kim, Jiho Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1321-1327

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

EVOLUTION OF DIGITAL MARKETING: THEORY AND PRACTICE FROM KEY RESOURCES

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.903

INSIGHTS INTO THE INTERFACE BETWEEN ENTREPRENEURIAL AND DIGITAL MARKETING

Simone Guercini, Matilde Milanesi, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.705-706

NEW WAVE OF DIGITAL TAILORED FASHION MARKETING WITH SOCIAL MEDIA

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.121-122

COGNITIVE COMPUTING AND DYNAMIC MARKETING TO PERSONALIZE FOR THE NEXT GENERATION OF LUXURY SWISS WATCH CUSTOMERS

Wendy K. Bendoni, Maria Bashutkina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.444-449

DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Marica Laudano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1062-1063