KOREASCHOLAR

BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.542-547

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS

Vera Herédia-Colaço, Leonor Silva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.100

FROM OFFLINE PRODUCT LAUNCH TO DIGITAL SALES PERFORMANCE

Jiang Yan, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1284-1285

OPENING A DIRECT DIGITAL CHANNEL: THE IMPACT OF VERSIONING ON THE PHYSICAL PRODUCT MARKET WITH HETEROGENEOUS RETAILERS

Yuji Nakayama

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1057