FROM OFFLINE PRODUCT LAUNCH TO DIGITAL SALES PERFORMANCE
Jiang Yan, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1284-1285
OPENING A DIRECT DIGITAL CHANNEL: THE IMPACT OF VERSIONING ON THE PHYSICAL PRODUCT MARKET WITH HETEROGENEOUS RETAILERS
Yuji Nakayama
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1057