KOREASCHOLAR

THE EFFECT OF CONSUMER INTEREST IN GLOBAL COUNTRIES ON DIGITAL SHOPPING

Nayoung Jung, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.171

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1523

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.132-133