KOREASCHOLAR

THE EFFECT OF MOVING DIRECTION ON PRODUCT PREFERENCE

I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda, Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.225-228

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754