ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS
Ahmad Saquib Sina, Hye-Young Kim
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490
QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES
Takashi Teramoto, Akira Shimizu
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054