KOREASCHOLAR

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.516-517

DONATION BEHAVIOR BETWEEN IN-GROUP AND OUT-GROUP PERCEPTIONS: A THREE-SELVES APPROACH

Christina Chung, Emi Moriuchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.924-941

“I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION

Doori Song, Dong Hoo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.862