KOREASCHOLAR

THE RISE OF E-COMMERCE AND INTERNET USE IN ELDERLY ADULTS AFTER A WORLD PANDEMIC

Katelyn Thompson, Min-Young Lee, Vanessa Jackson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.806-807

PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY

Nanna Blicher Albert, Anne Jacobine Erlang Christiansen, Alexander Josiassen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.613-620

AN INVESTIGATION OF INFLUENCER-AUDIENCE AND AUDIENCE-AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE

Ruyu Yun, Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.488

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE

Nuraeni, Mustika Sufiati Purwanegara, Nur Budi Mulyono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.177-182

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING

Xiaolei Yu, Bing Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961

DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.637-638

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

HOW TO FOSTER WINE ONLINE PURCHASING BEHAVIOR? EMPIRICAL EVIDENCES FROM ITALY

Monica Faraoni, Riccardo Rialti, Lamberto Zollo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1419

TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE

Maria Teresa Cuomo, Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, Debora Tortora, Gerardino Metallo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1282-1298

SHOULD ONLINE SHOPS WEAR ETHICAL LABELS? EXPLORING THE IMPACT OF ETHICAL SIGNALS ON CONSUMERS’ WILLINGNESS TO PAY AND PURCHASING INTENTION ON THE INTERNET

Delphine Colin, Fabian Schrempf

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.512