KOREASCHOLAR

IS ARTIFICIAL INTELLIGENCE THREATENING OUR SELF- CONTINUITY? A TEMPORAL APPRAISAL AND FEELING ECONOMY PERSPECTIVE

Hector Gonzales, Diego Costa Pinto, Rafael Luis Wagner, Khaoula Kadmin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.941

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY

Vita Kadile, Shahin Assadinia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.374

ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT

Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1587-1591

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY

Joonheui Bae, Dong-Mo Koo, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.900

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT

Mohsen Bagnied, Mark Speece, Ibrahim Hegazy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.981-995

THE REVITALISATION OF A CRAFT ECONOMY: THE CASE OF SCOTTISH KNITTING

Jade Halbert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.776-787

USER ENGAGEMENT IN SHARING ECONOMY

Hongtao Yang, Jinghan Chen, Chengli Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.720-742

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

MARKETING IN THE STEADY-STATE ECONOMY: CONCEPTUAL MODEL AND PROPOSITIONS

Akinori Iwamoto, Satoko Suzuki, Tomoko Kawakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.304-308

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.244-249

TOURISM SHARING ECONOMY ANDWELLBEING

Yousra Asaad, Yi-Chuan Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.242

MARKETING IN STEADY-STATE ECONOMY: EXPLORATORY CASE STUDY ON PIONEERING FIRMS

Satoko Suzuki, Akinori Iwamoto, Tomoko Kawakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1636-1637

THE IMPACT OF INTERNATIONAL ENTREPRENEURIAL-ORIENTED BEHAVIORS ON REGIONAL EXPANSION: EVIDENCE FROM A DEVELOPING ECONOMY

Nathaniel Boso, Magnus Hultman, Pejvak Oghazi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.999-1000

DESIGN STRATEGIES IN A TRANSITIONAL ECONOMY: THE CASE OF CHINESE UNDERWEAR ENTERPRISE AIMER GROUP, LTD.

Hong Yu, Ping Zhao, Jingjing Xia

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1635-1637