KOREASCHOLAR

DOES INSTAGRAM USAGE IMPROVE CONSUMER EFFICIENCY AND DISSEMINATION OF WOM?

Tsen-Ju Lin, Ming-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.486

THE EFFECTS OF INTRODUCING AN ENERGY-EFFICIENCYCERTIFICATION SYSTEM WITHIN AN ENERGY-EFFICIENCY POLICY

Eung Jin Lee, Jaesu Kim, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.747-754

MITIGATING THE EFFICIENCY-INNOVATION TENSION WITH STRATEGIC MARKETING LEVERS

Jaakko Aspara, Xueming Luo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1368-1389

MEASURING THE EFFICIENCY OF ENERGY-INTENSIVE INDUSTRIES ACROSS 23 EU COUNTRIES

Georgia Makridou, Kostas Andriosopoulos, Michael Doumpos, Constantin Zopounidis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1225-1226

AN EMPIRICAL STUDY ON THE RELATIONSHIP BETWEEN RETAILERS’ BUSINESS EXPANSION AND EFFICIENCY: ANALYSIS OF SALES-DRIVEN AND COST-DRIVEN EFFICIENCY

Takumi Tagashira

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.988-991