MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER
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Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382
MARKET SHAPING - CREATING VALUE THROUGH EFFORT REDUCTION
Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1247
THE ROLE OF IMPLICIT THEORIES AND EFFORT IN THE EVALUATION OF PRODUCTS MADE OF RECYCLED MATERIALS
Alessandro Biraglia, J. Joṡko Brakus, Ambra Brizi, Lucia Mannetti
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.481
EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA
Sukki Yoon, Yeonshin Kim, Tae Hyun Baek
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1131