KOREASCHOLAR

COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY

Alessandro De Nisco, Maria Rosaria Napolitano, Michela C. Mason, Giampaolo Viglia

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.767-768

MODELLING THE DRIVERS FOR RURAL (EMERGING) MARKETS: A CASE OF INDIA

Anita Sengar, Rajat Agrawal, Vinay Sharma, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.461

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069

DO DISTRIBUTORS REALLY KNOW THE PRODUCT? APPROACHING EMERGING MARKETS THROUGH EXPORTS

Francesca Checchinato, Lala Hu, Tiziano Vescovi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1079-1091

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.681-695