KOREASCHOLAR

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE

Ju Yeun Jang, Do Yuon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039

THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT

Joohee Kim, Anne-Maree O'Rourke

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1001-1002

THE IMPACT OF THEME PARK VISITORS' HUMAN CROWDING AND EMOTION: DISNEYL AND VS. CHIMELONG

Hui Luo, Zengxian Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.938

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

THE ROLE OF REGULATORY MODE AND POSITIVE EMOTION IN SOCIAL MEDIA ENGAGEMENT

Felix Septianto, Frank Mathmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.110

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697

EMOTION, COMPENSATION AND CUSTOMER ENGAGEMENT: EVIDENCE FROM LUXURY HOTELS IN CHINA

Doris Chenguang Wu, Namho Chung, Zhaohan Hua, Hee Chung Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.510-517

EXPERIMENTS IN EMOTION, CO-CREATION AND TRUST

Marco Luccini, Roger Marshall, Drew Franklin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.500

THE INFLUENCE OF PERSONAL ACTIONS ON GENEROSITY TO CHARITABLE ORGANIZATIONS

Etienne Denis, Claude Pecheux

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.11-12

THE EMOTION OF INTEREST AND ITS RELEVANCE TO THE LIMITS OF FAMILIRITY

Billy Sung, Eric Vanman, Nicole Hartley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.674-675

EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.486-490

THE ROLE OF CONSUMERS’ EMOTIONS OF DELIGHT ON BOOK PURCHASE DECISION PROCESS IN AN ONLINE SETTING

Junghwa Son, Kevin Dio, Ho Park, Changju Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.202-205

CONSUMER EMOTION ELICITATION AND POST-EXPERIENCE BEHAVIORS

Yen-Tsung Huang, Yi-Ju Su

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1874

THE ROLE OF SERVICESCAPE ON CUSTOMERS’ EMOTION, PERCEIVED QUALITY AND IMAGE: THE MEDICAL TOURISM CONTEXT

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1717-1729

A BRAND ATTITUDE COMPARISON BETWEEN EAST ASIANS AND WESTERNERS: EXPLORING THE ROLE OF EMOTION AND COGNITION ON ATTITUDE FORMATION

Yoko Sugitani

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1484-1489