KOREASCHOLAR

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE

JungHwa Hong, Kyung-Ah Byun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.731-732

“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE

Hikaru Yamamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.408-412

CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS

Carmen-Maria Albrecht, Mathis Honekamp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1563-1568

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

MEASURING EMOTIONAL RESPONSES TOWARD VIRTUAL REALITY GAMES: A PSYCHOPHYSIOLOGICAL STUDY

Billy Sung, Stuart Bender

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.843

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

ON THE EFFECT OF EMOTIONAL UNCERTAINTY ON PREDICTED UTILITY AND FORECASTING ERROR: THE UNCERTAINTY-PREDICTION ASYMMETRY (UPA) HYPOTHESIS

Athanasios Polyportis, Flora Kokkinaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.857-861

APPLYING BIOMETRIC METHODS TO UNDERSTAND LUXURY CONSUMERS’ EMOTIONAL RESPONSES

Billy Sung, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.696

THERAPEUTIC BUYING: A TEMPORARY RELIEF FOR AN EMOTIONAL DISEQUILIBRIUM AMONG WOMEN IN MUMBAI

Krupa A Rai, Ajoy S Joseph, Shrinivasa Mayya D

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.592-593

THE IMPACT OF HOTEL EMPLOYEES’ EMOTIONAL INTELLIGENCE ON CUSTOMER COMPLAINT HANDLING

Ningning Xing, Lingling Xu, Henry Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.519

ASMR MARKETING IN FASHION BRANDS USING EMOTIONAL COMMITMENT AND NOSTALGIA

Minjung Baek, Hyeonju Jang, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.414-416

THE GUIDELINE DEVELOPMENT FOR THE SUSTAINABLE FASHION DESIGN PROCESS BASED ON EMOTIONAL DURABILITY

Ji Hyun Ha, Jee Hyun Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1615-1619

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark E. Parry, Xiaoming Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.333-334

LOOKING THROUGH ROSE-COLORED GLASSES? THE IMPACT OF EMOTIONAL BRAND ATTACHMENT ON BRAND EXTENSION SUCCESS

Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.280

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756

SCALABLE AND USER FRIENDLY ON-LINE IMPLICIT TOOL TO TEST EMOTIONAL PERCEPTIONS OF BRANDS, ADS & CELEBRITIES

Rafal Ohme, Manabu Mori

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1313-1314