KOREASCHOLAR

DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPIRICAL EVIDENCES FROM INDIA

Ritu Raj, Saurabh Verma, Sunil Kumar Yadav

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.925-929

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

EFFECTS OF WORK TIME ON VIRTUAL GIFTS: A LARGE-SCALE EMPIRICAL STUDY OF SELF-EMPLOYED STREAMERS

Bo Lu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.840

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING

Ushio Dazai, Takashi Okutani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.790-791

CULTURAL CAPITAL AND SELF-DETERMINED BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF SMOKING CESSATION IN EGYPT

Shorouk Hamzawi, Qing Shan Ding, Hanqun Song

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.496-500

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1364-1365

CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1359-1363

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

THE ROLE OF QR CODES IN GREEN ADVERTISEMENTS: AN EMPIRICAL RESEARCH COMBINING TAM AND PERCEIVED GREEN VALUE AND GREEN TRUST

Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.736-745

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697