KOREASCHOLAR

MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1228-1241

THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES

Qiyuan Wang, Phyllis Wang, David Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1044

THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1036

ELECTRIC VEHICLES ACCEPTANCE IN DEVELOPING COUNTRIES: EMPIRICAL EVIDENCE FROM SOUTHEAST ASIA

Khalilah Abd Hafiz, Siti Hajar Mohamad, Sakinah Mohd Shukri, Norhidayah Azman, Nurkhalida Makmor, Rosatyani Puspita Adiati

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.870-874

EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.790-799

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.789

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.785

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.675

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.252-256

DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPIRICAL EVIDENCES FROM INDIA

Ritu Raj, Saurabh Verma, Sunil Kumar Yadav

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.925-929

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

EFFECTS OF WORK TIME ON VIRTUAL GIFTS: A LARGE-SCALE EMPIRICAL STUDY OF SELF-EMPLOYED STREAMERS

Bo Lu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.840

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING

Ushio Dazai, Takashi Okutani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.790-791

CULTURAL CAPITAL AND SELF-DETERMINED BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF SMOKING CESSATION IN EGYPT

Shorouk Hamzawi, Qing Shan Ding, Hanqun Song

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.496-500

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620