KOREASCHOLAR

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

EFFECTS OF WORK TIME ON VIRTUAL GIFTS: A LARGE-SCALE EMPIRICAL STUDY OF SELF-EMPLOYED STREAMERS

Bo Lu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.840

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1359-1363

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES

Anjali Chopra, Soujanya Narsipur

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.611-612

HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.107-108

AUTOMATED DRIVING – CREATING GAIN OR REDUCING PAIN? AN EMPIRICAL STUDY OF DIRECT AND MEDIATED EFFECTS ON WELLBEING

Tim Senn, Mareike Falter, Philipp Ruster, Karsten Hadwich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1580-1583

HOW FIRM-CUSTOMER INTERACTIONS IMPACT CUSTOMER ENGAGEMENT BEHAVIORS? AN EMPIRICAL STUDY OF HOSPITALITY AND TOURISM SERVICES

Tingting Zhang, Pei Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.115

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

THE EMPIRICAL STUDY OF CITY MARKETING STRATEGIES AND PERFORMANCE

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1709

DOES SEX APPEAL ENHANCE LUXURY VALUE PERCEPTIONS? AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Fang Liu, Nurfareena Zahari, Mingzhou Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.796

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108

THE INFLUENCE OF PRODUCT-COUNTRY IMAGE ON THE PERCEIVED QUALITY: AN EMPIRICAL STUDY FROM VIETNAMESE CONSUMERS

Hoa Hong Pham, Ngoc Thai Pham, Duy Vu Nguyen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.22-34

AN EMPIRICAL STUDY ON CONSUMER PURCHASE INTENTION AND IWOM BASED ON TAM

Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2151-2156