KOREASCHOLAR

HOW AND WHEN WILL AUTHORITARIAN LEADERSHIP THWART FLE PERFORMANCE? THE MEDIATING ROLE OF EMPLOYEE CREATIVITY AND MODERATING ROLE OF COPING STYLES

Keo Mony Sok, Zhanhao He, David Lie, Phyra Sok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.825-826

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460

THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION

Keli Li, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.224-228

DIGITAL LEADERSHIP FOR FRONTLINE EMPLOYEE’S SNS PROMOTIONS

Norio Imai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.122

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.912-918

A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Feng Zeng Xu, Emily Ma, Yun Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.710-714

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.688-692

THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES

David Bourdin, Christina Sichtmann

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484

EXAMINING THE 4RS OF EMPLOYEE GREEN BEHAVIOR

Cristina Ciocirlan, Diana Gregory-Smith, Danae Manika, Victoria. K. Wells

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.689

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

HOW DOES BRAND-SPECIFIC LEADERSHIP INFLUENCE ON EMPLOYEE-BASED BRAND EQUITY?

Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.356-357

THE IMPACT OF SOCIAL NETWORK CHARACTERISTICS ON EMPLOYEE-BASED BRAND EQUITY

Wisker Zazli, Poulis Athanasios, Panigyrakis George, Panopoulos Anastasios

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2175-2195

A MULTILEVEL INVESTIGATION OF LINKS BETWEEN BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE BASED BRAND EQUITY: THE MEDIATING ROLE OF EMPOWERMENT

Chan Hsiao, Yi-Hsuan Lee, Shu Yin Lai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2026-2027

MARKET ORIENTATION AND EMPLOYEE MARKET BASED INCENTIVES

Ville Kylmänen, Iiro Vaniala, Juho-Petteri Huhtala

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1356-1361

IDENTIFYING DETERMINANTS OF CONTACT EMPLOYEE BRAND PERFORMANCE IN THE DELIVERY OF INTERPERSONAL SERVICES

Achilleas Boukis, Spiros Gounaris, Ian Lings

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1020-1021