KOREASCHOLAR

THE MECHANISM OF DIGITAL EMPOWERMENT ON ENTERPRISE RESILIENCE——A CASE STUDY OF HUAZHU HOTELS

Huimin GU, Yue TANG, Yixin ZHENG, Genghao LV

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.32-35

CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION

Emily Ma, Aaron Hsiao, Jing (Jessica) Gao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1301

CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT

Sandra Maria Correia Loureiro, João Lopes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1114-1118

IMPORTANCE OF WATCHER’S ROLE IN SOCIAL MEDIA: RELATIONSHIP BETWEEN PRESENTATION-FOCUS AND SOCIAL EMPOWERMENT ON SOCIAL MEDIA USAGE

Jin Suk Kim, Jeong Hye Choi, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.267-268

A MULTILEVEL INVESTIGATION OF LINKS BETWEEN BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE BASED BRAND EQUITY: THE MEDIATING ROLE OF EMPOWERMENT

Chan Hsiao, Yi-Hsuan Lee, Shu Yin Lai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2026-2027