DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
Peng Wang, George Balabanis
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.527
FOOD AS A WAY TO ENGAGE CUSTOMERS WITH LUXURY BRANDS
Mototaka Sakashita, Vijay Viswanathan, Ewa Maslowska
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.608-612