KOREASCHOLAR

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT

Alexander Krasnikov, Vera Rebiazina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.908

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.563

HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCE PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING

Zahra Fouladgar, Kai-Yu Wang, Abdul R. Ashraf, Narongsak Thongpapanl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.343

WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE

Zening Song, Ahmad Daryanto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.157

ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT

Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1587-1591

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

IS CLUTTERED SOCIAL MEDIA ENVIRONMENT BAD FOR ADVERTISING?

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.149

THE INFLUENCE OF OPINION LEADER ATTRIBUTES ON BRAND EQUITY IN THE PGC ENVIRONMENT: THE MODERATING EFFECT OF ENDORSER-ENDORSER CONGRUENCY

Chunlin Yuan, Kyunghoon Kim, Jenny Ma, Chenlei Zhang, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.19

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Kimberly Nix, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1611

A STUDY ON EFFECTIVE ADVERTISING VICARIOUS EXECUTION COMMISSION SYSTEM IN DIGITAL ENVIRONMENT

Choi Il-do, Choi Jee-Hye, Lee Hyo-Bok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1096

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919

EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT

Luca Buccoliero, Elena Bellio, Giulia Crestini, Elisa Solinas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.873-890

RACIAL MICROAGGRESSIONS IN THE RETAIL ENVIRONMENT: THE EXPERIENCE OF ASIANS IN AMERICA

Heejin An, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.774

THE ROLE OF DIGITAL PLATFORMS IN THE GLOBAL BUSINESS ENVIRONMENT: THE CASE OF CHINA

Francesca Checchinato, Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413