KOREASCHOLAR

LET’S GET PHYGITAL! THE INFLUENCE OF AR-ENABLED PRODUCTS ON CONSUMER-BASED BRAND EQUITY AND REPURCHASE INTENTION

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.755-756

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1625

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1523

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.984-985

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

HOW SOCIAL MEDIA INFLUENCERS CAN PROMOTE ADVERTISING VALUE AND BRAND EQUITY

Shuman Wang, Xiaolei Yu, Kyunghoon Kim, Juran Kim, Chunlin Yuan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.336

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233

HOW INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?

My-Trinh Bui, Don Jyh-Fu Jeng, Thi Mai Le

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.125-129

THE INFLUENCE OF OPINION LEADER ATTRIBUTES ON BRAND EQUITY IN THE PGC ENVIRONMENT: THE MODERATING EFFECT OF ENDORSER-ENDORSER CONGRUENCY

Chunlin Yuan, Kyunghoon Kim, Jenny Ma, Chenlei Zhang, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.19

BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

Tony Apéria, Christian Persson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1239-1243

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu, Ashish Sinha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

ANALYZING FACTORS THAT INFLUENCE BRAND RESONANCE AMONG ALUMNI (AS PAST CUSTOMERS) TO DEVELOP BRAND EQUITY FOR HIGHER EDUCATION BRANDS

Monica Khanna, Isaac Jacob, Anjali Chopra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.385

HOW DOES BRAND-SPECIFIC LEADERSHIP INFLUENCE ON EMPLOYEE-BASED BRAND EQUITY?

Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.356-357