KOREASCHOLAR

ON THE INFLUENCE OF MODEL ETHNICITY IN POTENTIALLY OFFENSIVE CROSS-CULTURAL ADVERTISING

Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.491-492

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim, Angelika Dimoka, Yaeri Kim, Paul A. Pavlou, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.8-9

THE IMPACT OF ENDORSER ETHNICITY AND PORTRAYAL ON CHINESE WOMEN’S ATTITUDE TOWARD LUXURY ADVERTISING

Cheng-Yue Yin, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.808-809

THE ROLE OF PRODUCT ETHNICITY IN HOME COUNTRY BIAS

Peter Mathias Fischer, Katharina P. Zeugner-Roth

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.112-114