KOREASCHOLAR

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1347

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453

I FEEL YOU HELPED ME: THE ROLE OF EMOTIONS IN EWOM ADOPTION

Carla Ruiz, Enrique Bigné, Rafael Currás

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1468

ATTRACTING JOB CANDIDATES THROUGH INFORMATION ABOUT A COMPANY’S ETHICALITY: THE EFFECTS OF CERTIFICATION AND EWOM

Victoria-Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski, Hongfei Liu, Micha Strack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.527

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné, Carla Ruiz, Rafael Currás, José Martí

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.950-951

WHAT MOTIVATES EWOM IN HOTEL INDUSTRY? CAUSALEXPLANATIONS FROM FSQCA

Helena Martins Gonçalves, Graça Miranda Silva, Telma Gomes Martins

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.948-949

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim, Yookyung Park, Youseok Lee, Kiwan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.767-772

THE BUSINESS IMPACT AND CHARACTERISTICS OF CHILDREN’S EWOM IN MARKETING COMMUNICATIONS

Tong (Tony) Bao, Tung-lung Steven Chang, Alex J. Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.565-566

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

DIFFERENTIAL EFFECT OF TWO-SIDED EWOM VALENCE ON BRAND ATTITUDE CHANGE: A CROSS-CULTURAL STUDY

Hyun Hee Park, Jung Ok Jeon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.251-252

EFFECTS OF BEAUTY VLOGGERS’ EWOM AND SPONSORED ADVERTISING – THE CASE OF SINA WEIBO

Claudia E. Henninger, Marta Blazquez-Cano, Weifang Ding

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.137