KOREASCHOLAR

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1357-1358

EXCLUSIVE OR EXCLUSION? AN EXAMINATION OF STRATEGIC DISCRIMINATION IN MARKETING

Samuelson Appau, Sefa Awaworyi Churchill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1018-1030