KOREASCHOLAR

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.955-956

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANGEMENTS AND SOCIAL DISTANCING SIGNAGES

Jie Meng, Ying Feng, Mingjie Ji, Brian King

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.881-882

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS

Monica Grosso, Giulia Miniero, Sandro Castaldo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.802-803

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z

Mustika Sufiati Purwanegara, Nila Armelia Windasari, Fitri Aprilianty, Reinaldy Agung Pramudhita, Muhammad Fakhrul Rozi Ashadi, Hasbian Fauzy Perdhana

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.782-787

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.646-649

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT

Svetlana De Vos, Bora Qesja, Ged Lipnickas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.438

THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE

Hyojo Jung, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.425

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

THE ROLE OF IOT FOR THE TOURISM AND HOSPITALITY METAVERSE EXPERIENCE

Hsuan Hsu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.216

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE

Qi Jiang, Miyea Kim, Eunju Ko, Kyohong Jin, Kanghyeon Shin, Ju-Hyo Hwang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.123-124

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95