KOREASCHOLAR

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT

Luca Buccoliero, Elena Bellio, Giulia Crestini, Elisa Solinas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.873-890

DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Marica Laudano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1062-1063