KOREASCHOLAR

CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING

Hsin-Hsuan Meg Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.858

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING

Ushio Dazai, Takashi Okutani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.790-791

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS

Lei Li, Yalda Fadaeiresketi, Ernest Kwan, Irene R. R. Lu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.278

DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.166-170

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS: AN EXPLORATION OF TECHNOLOGY USES IN TOURISM

Trang Luong, Yawei Wang, Pankaj Lal, Ram Sewak Dubey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.37-41

EXPLORATION OF FUNCTIONAL FORM FOR PERCEIVED SERVICE QUALITY USING SERVQUAL : APPLICATION OF NONPARAMETRIC METHOD TO NONLINEAR FACTOR ANALYSIS

Toshikuni Sato

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1053

HOW DECLUTTERING AND ORGANIZING ENHANCE CONSUMERS’ HAPPINESS? A MULTICULTURAL EXPLORATION THROUGH THE KONMARI METHOD

Charlotte Gaston-Breton, Hsin-Hsuan Meg Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.830

PROACTIVE AND RESPONSIVE MARKET ORIENTATION ON MARKETING EXPLORATION AND FIRM PERFORMANCE

Lancy Mac, Felicitas Evangelista

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.303

TOUGH LISTENING: A CROSS-CULTURAL EXPLORATION OF STRATEGIES TO IMPROVE LISTENING WHEN IT IS DIFFICULT

Charles M. Wood, Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, Santosh Dhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, Jim Zboja, Theo Lynn, Graham Hunt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1466-1467

PAVING THE WAY FOR SOCIAL CEOs: AN EXPLORATION OF USING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Valérie Livia de Jongh

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1405

THE LUXURY DIMENSIONS IN THE AREA OF SOCIAL MEDIA:AN EXPLORATION OF LUXURY BRANDS ASSOCIATIONS

Gaetano Aiello, Raffaele Donvito, Valentina Mazzoli, Laura Grazzini

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.398-403

A STUDY OF SYNERGY EFFECTS OF INNOVATION ON FIRM PERFORMANCE

Ryeo-Won Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1659-1660

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417