KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT

Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.835-840

EXPLORING CONSUMERS’ ATTITUDINAL RESPONSE TO TERROR ATTACKS: AN EXPLORATORY STUDY CONDUCTED IN FRANCE AND ISRAEL

Tali Seger-Guttmann, Shaked Gilboa, Judith Partouche-Sebban

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.730-731

“ARE HIGH-TECH CLASSROOM ALWAYS MORE ENGAGING?”: AN EXPLORATORY STUDY ON THE ROLE OF LOW-TECH VS. HIGH-TECH CLASSROOM DESIGN ON STUDENTS’ ENGAGEMENT

Monica Mendini, Paula C. Peter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.51

MARKETING IN STEADY-STATE ECONOMY: EXPLORATORY CASE STUDY ON PIONEERING FIRMS

Satoko Suzuki, Akinori Iwamoto, Tomoko Kawakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1636-1637

AN EXPLORATORY STUDY ON THE ROLES OF GENDER IN FIRM INNOVATION PRACTICES IN KOREAN INDUSTRIES

Antonio K.W. LAU, Yang W.M.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1015-1021

WHAT CAN WE KNOW FROM SELFIES- AN EXPLORATORY STUDY ONSELFIE AND THE IMPLICATION FOR MARKETERS

Jenny Weichen Ma, Yusheng Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.597-601

THE CONSUMPTION OF JEANS IN JAPAN: AN EXPLORATORY STUDY

Tetsuma Emmaru

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.270-279

BODY SIZE MATTERS -EXPLORATORY STUDY ON BODY SIZE–BASED DISCRIMINATION IN EMPLOYMENT FOR FASHION DESIGNERS-

MiYoung Lee, Hayoung Hwang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.189-191

AN EXPLORATORY STUDY TO DEVELOP KOREAN FOOD AND WINE PAIRING CRITERIA

C Sangmi Kim, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1748-1749

BLOGS AS CONSUMERS SOURCE OF INFORMATION: AN EXPLORATORY STUDY

Shivakumar Krishnamurti, Ruchi Agarwal

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1701-1711

AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES

Karinna Nobbs, Michaela Bubola, Ana Roncha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1645-1653

DOES THE GLUE VALUE OF FASHION BRANDS TRANSLATE IN THEIR FLAGSHIP STORES? AN EXPLORATORY STUDY ON THE RELATIONSHIP BETWEEN STRATEGIC BRANDING AND RETAILING

Karinna Nobbs, Marco Mossinkoff

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1097-1098

AN EXPLORATORY STUDY OF THE DIFFERENCE OF E-BUSINESS IMPLEMENTATION OF EACH INDUSTRY IN JAPAN

Masahiro Maruyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.490-495