KOREASCHOLAR

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

IS STREETWEAR THE NEW FACE OF LUXURY OR JUST A PASSING EXPERIENTIAL TREND?

Guy McKelvey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.179-180

WHATIF THE FACE OF THE FIRM IS A NARCISSIST CEO? CORPORATE REPUTATION AND FIRM PERFORMANCE

Adıgüzel, Feray, Turner Karynne, Sithu, Jatinder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1253-1257

LIVE WHAT YOU SPEAK AND YOU SHALL BE PROTECTED: THE INSURANCE-EFFECT OF CSR BELIEFS IN THE FACE OF A CSI CRISIS

Matthias Jaeger, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1206

THE DESIRE FOR A NEW FACE: THE EMERGENCE OF COSMETIC SURGERY TOURISM IN CHINA AND THE TRANSFORMATION OF SOUTH KOREAN NATIONAL IDENTITY

Hyun Jeong Min, Eric Ping Hung Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.824-829

(UN)SAVING FACE, OR THE DESIGNER FACE AS A NEW CONSUMER COMMODITY

Maria Kniazeva, Eva Babicheva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.594-595

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510

DOES COUNTRY OF ORIGIN MATTER IN FACE OF STRONG GLOBAL BRANDS?

Sergio Garrido Moraes, Vivian Iara Strehlau, Reynaldo Dannecker Cunha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.386-400