KOREASCHOLAR

WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022

Yeayoung Noh, Sangwoo Kim, Junsang Ahn, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.957

“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF FAVORITE IDOLS ON CONSCIOUSNESS TOWARD OTHER FANS AND WELL-BEING

Atsuko Inoue, Yutaka Ueda

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.752

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamária Sasné Grósz, Dávid Máté Hargitai, Zsófia Sas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.744-749

THE BIASED ENERGETIC FUNCTION OF FOODS: RIVALRY AND LOSING GAMES INCREASE SPORT FANS’ PREFERENCE FOR UNHEALTHY FOODS

Yonghwan Chang, Tae Woong Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.728

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1451-1452

EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.841-842

CO-CREATION WITH FANS TO ENHANCE CUSTOMER ENGAGEMENT IN PRODUCT AND SERVICE DEVELOPMENT

Tomoko Kawakami, Linda Hamdi-Kidar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.6

EXPLORING THE RELATIONSHIP BETWEEN MOTIVES AND PSYCHOLOGICAL CONTINUUM MODEL OF THE DISTANT FANS

Haozhou Pu, Jeffrey James, Hanhan Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.99-100

EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS

Anna Zarkada, Eugenia Tzoumaka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2160-2173