KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!

Jiyeong Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.979

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

CONFIGURATION EFFECTS AFFECTING THE PURCHASE OF VIRTUAL FASHION PRODUCTS IN THE "METAUNIVERSE"

Jinghe Han, Eunju Ko, Shichen Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.666

BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION

Valencia Lo, Min Teah, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626

PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY

Nanna Blicher Albert, Anne Jacobine Erlang Christiansen, Alexander Josiassen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.613-620

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION

Shinjoo Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.560

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514