KOREASCHOLAR

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY

Maria Gatón Fraile, Lucía Pérez Pérez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.207-211

THE STANDARDISATION-LOCALISATION DILEMMA OF BRAND COMMUNICATIONS FOR LUXURY FASHION RETAILERS’ INTERNATIONALISATION INTO CHINA

Sindy Liu, Patsy Perry, Christopher Moore

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1283-1287