KOREASCHOLAR

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1350-1351

SUSTAINABLE FASHION IN ACTION: EXPLORING GEN Z AND MILLENNIALS’ PERCEPTIONS OF COLLABORATIVE CLOTHING CONSUMPTION IN CANADA

Eric Li, Asfiya Taji

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.691

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19

Jisu Ko, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.645-646

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.107-108

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587