KOREASCHOLAR

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

IMPLEMENTING CREATIVITY AND INNOVATION IN SUSTAINABLE FASHION PRODUCT DEVELOPMENT PRACTICE

Helen Goworek, Lynn Oxborrow

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.941

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

SUSTAINABLE FASHION PRODUCT DEVELOPMENT USING THE PLM APPROACH

Eunju Ko, Jinghe Han, Eunha Chun, Minyoung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1623-1624

THE EFFECTS OF RECOMMENDING COMPLEMENTARY/SUBSTITUTE PRODUCTS ON PRODUCT COMPARISON IN ONLINE FASHION SHOPPING

Jisoo Park, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.109-113