KOREASCHOLAR

DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN

Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052

SOCIAL MEDIA PLATFORMS IGNITING COSMETICS INTEREST AMONG FEMALE GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Ashley Biack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.535-543

CONNECTING OR DISCONNECTING: LUXURY BRANDS’ SOCIAL MEDIA STRATEGIES AND AFFLUENT CHINESE FEMALE CONSUMERS’ INTERPRETATIONS

Huan Chen, Ye Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.158-168