KOREASCHOLAR

HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1042

IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.880-884

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.674

DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY

Hui-ming Deanna Wang, Yinxing Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.637-640

TECH-SAVVY LEADERSHIP AND ITS INFLUENCE ON FIRM PERFORMANCE

Xin Qiao, Sehwan Oh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.457-458

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.332

하도급생산네트워크 내 기업의 협력적 거래정책과 성과

이동진

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.103-122

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.988

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

DRIVERS OF ESG AND FIRM PERFORMANCE

Jeong-Bin Whang, Jong-Ho Lee, Jaeho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.156

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1556-1557

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh, Ph.D

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.527-528

HOW MARKETING ORGANIZATIONAL STRUCTURE AFFECTS RADICAL PRODUCT INNOVATION WITHIN THE FIRM

Tetsuo Horiguchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.314

HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS

Jieke Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.306-307