KOREASCHOLAR

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.988

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

DRIVERS OF ESG AND FIRM PERFORMANCE

Jeong-Bin Whang, Jong-Ho Lee, Jaeho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.156

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

WHATIF THE FACE OF THE FIRM IS A NARCISSIST CEO? CORPORATE REPUTATION AND FIRM PERFORMANCE

Adıgüzel, Feray, Turner Karynne, Sithu, Jatinder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1253-1257

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

PROACTIVE AND RESPONSIVE MARKET ORIENTATION ON MARKETING EXPLORATION AND FIRM PERFORMANCE

Lancy Mac, Felicitas Evangelista

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.303

A STUDY OF SYNERGY EFFECTS OF INNOVATION ON FIRM PERFORMANCE

Ryeo-Won Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1659-1660

CREATING AND SHARING A BIGGER VALUE -DUAL PROCESS MODEL OF INTER-FIRM CSV TO FIRM PERFORMANCE

Hyeonmi Yoo, JaeWook Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1570-1572

THE SYNERGETIC EFFECT OF INTERACTION ORIENTATION WITH ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE - A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1258-1259

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1204

CUSTOMER ORIENTATION, INNOVATION CAPABILITIES AND FIRM PERFORMANCE: A TEST OF DIRECT AND MODERATING EFFECTS

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.889

MODERATING EFFECTS OF BUYERS’ PURCHASING STRATEGIES ON THE RELATIONSHIP BETWEEN SUPPLIERS’ TRANSACTION SPECIFIC INVESTMENTS AND THEIR FIRM PERFORMANCE

Jeomhong Yoon, Junyean Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.866-888

THE ROLE OF COOPETITION, FIRM CAPABILITES AND NPD ADVANTAGES ON FINANCIAL PERFORMANCE: DEVELOPMENT OF A CONCEPTUAL MODEL

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.850