KOREASCHOLAR

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.311

THE EFFECT OF CELEBRITY ENDORSEMENT ON SUSTAINABLE FIRM VALUE: EVIDENCE FROM THE KOREAN TELECOMMUNICATION INDUSTRY

Moon Young Kang, Yonglim Choi, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.275-276

CREATING AND SHARING A BIGGER VALUE -DUAL PROCESS MODEL OF INTER-FIRM CSV TO FIRM PERFORMANCE

Hyeonmi Yoo, JaeWook Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1570-1572

THE INTERPLAY OF INSTITUTIONAL ENVIRONMENTS AND FIRM CAPABILITIES ON VALUE-CREATING SYNERGY BY EMERGING MARKET FIRMS

Jie Wu, Zefu Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.45